Privacy Policy
R2H5 Games is an international entertainment company specialized in the mobile environment. We create and publish free mobile games that aim to entertain, inform and connect people by leveraging global creative power.
The purpose of this policy is to provide you with all the important information and explanations about how and why some of your data may be collected and processed by R2H5 Games when you use one of our applications or browse our website. This privacy policy governs and details the main principles that R2H5 Games applies to the data we collect and process to:
- Serve advertising tailored to the interests of users ("R2H5 Games Ads").
- Run our corporate website ("R2H5 Games").
This policy also aims to remind you about your rights and to provide you with all the elements you need to exercise them.
With whom may your data be shared & why?
R2H5 Games does not share your personal data with third parties without your prior consent.
When you consent to the collection of data for advertising and analytics purposes, we may share the data listed above with the following categories of recipients:
Ad Partners: they allow us to monetize the ad inventory of our apps and provide users with free products and services. Those partners usually collect data via their own tools (Software Development Kits or "SDKs"). You will find a list of our partners implementing advertising SDKs through our applications and the privacy policies of their services that describe their practices and allow you to exercise your rights directly toward them hereafter:
Analytic companies: that provide us with tools and technologies that allow us to better understand how users interact with our services and will help us improve them. Those partners also usually collect data via their own SDKs. You will find a list of our partners implementing analytical SDKs through our applications hereafter:
R2H5 Games Ads
Why does R2H5 Games collect data for advertising purposes? R2H5 Games Ads services allow R2H5 Games to monetize advertising inventory by allowing advertisers to serve personalized advertising to users.
In order to deliver such services for its clients and partners, R2H5 Games can receive and process data for different legitimate purposes.
You will find below explanations regarding the reasons why R2H5 Games may collect data and the legal bases it relies on in each case.
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To help advertiser partners promote their products and services.
- R2H5 Games ads services help advertisers promote their products and services to an audience that has demonstrated interest in similar products and services and allow them to optimize their marketing spends.
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To improve R2H5 Games Ads services.
- R2H5 Games is committed to constantly improving the services delivered to its publishers and advertisers. In order to do so, R2H5 Games Ads processes the data listed below in a way that notably allows us to better understand how users interact with the ads of our advertiser partners and optimize their user experience.
For all these purposes we contractually oblige our partners to collect the express consent of their users before any data is sent to R2H5 Games Ads.
What data does R2H5 Games collect for advertising purposes?
For all the purposes listed above the data that R2H5 Games collects is limited to:
- The apps you are using.
- Your IP address.
- Technical information about the device you use and your connection (user agent, type of connection, timestamp).
- Data pertaining to your interactions with the advertisements served (e.g., number of ads served, potential clicks).
R2H5 Games Website
Why does R2H5 Games collect data from its website? Like on most websites, when you browse R2H5 Games certain information about your connection and device(s) is automatically collected for the website to operate properly.
R2H5 Games also uses cookies and similar technologies to analyze how our users interact with our services and administer the website. Cookies are small text files stored on your browser that allow the collection of non-personally identifiable information related to your navigation on a website.
You can control the use of cookies in your browser settings but if you choose to disable cookies it may affect certain websites' functionalities.
What data does R2H5 Games collect from its website? For the purposes listed above the data that R2H5 Games and its partners collect is limited to:
- Browsing events and interactions with the website's contents and services.
- Cookie identifiers, IP address and technical information related to your browser and/or device (user agent).
- Information you provide us with voluntarily when you contact R2H5 Games.
Analytics and Third Party Cookies
R2H5 Games uses Google Analytics to collect information related to the web traffic on our website. This service allows us to measure the performance and proper functioning of our website and to provide you with a better experience. For more information on the data protection and privacy aspects of these analytics services, you can refer to Google specific policy accessible here:
R2H5 Games uses Google Analytics to collect information related to the web traffic on our website. This service allows us to measure the performance and proper functioning of our website and to provide you with a better experience. For more information on the data protection and privacy aspects of these analytics services, you can refer to Google specific policy accessible here:
Security and Other Important Information
How long does R2H5 Games keep your data? Personal data collected, received and processed for the purposes described in this policy is not kept longer than necessary for the purposes described above in this section.
In all cases, R2H5 Games does not retain such data for more than 13 months.
Children's Data: R2H5 Games never knowingly or willingly collect any personal data concerning children under 16 years of age.
International Transfers: Some of the partners and processors referred to in this policy are located outside of the European Union.
In such cases, we ensure that:
- The personal data is transferred to countries recognized as offering an equivalent level of protection or,
- Personal data is transferred to certified entities under the Privacy Shield or,
- For personal data transferred outside of countries recognized by the European Commission as having a sufficient level of protection, any of the mechanisms offering appropriate guarantees is used, for which provision is made by applicable regulations, and in particular the adoption of the standard contractual clauses of the European Commission.
What rights do you have?
Consent withdrawal and opt-out of sale of information You can change your consent status at any time from the Privacy Settings available in R2H5 Games mobile games.
Please note that if R2H5 Games does not sell the personal information of its users, we may share it with third parties such as analytics and advertising companies in order to improve and personalize your experience and adapt the content and ads of our services.
Adjusting your consent settings within R2H5 Games games, will allow you to block the collection of data for these purposes and will de facto prevent the sharing of information with our analytics and/or advertising partners.
Access Rights
Upon request, R2H5 Games will provide you with information about whether we hold any of your personal information. You may access or request deletion of your personal information directly within R2H5 Games mobile apps. We will respond to your request within a reasonable timeframe.